In the future, the data about a thing might be more valuable than the thing itself. This future may be closer than people realize. This is the premise for the new book The Zero Dollar Car, from author, TEDx speaker and global technology expert, John Ellis. The Zero Dollar Car explores how data collection and smart technologies are changing consumers’ lives and how big data will dramatically change the world we live in. Published by Barlow Books, The Zero Dollar Car is available now on Amazon in the US and Canada. The book hits US bookshelves on November 10.